Industry Voices

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Mark Schubin | Engineer in Charge of the Metropolitan Opera

Mark Schubin

Mark Schubin

“We seem to be in an instant-gratification society. It took decades for HDTV to make it from the lab to the home; why do we need improvements like HDR to happen overnight? Meanwhile, ‘remoting the remote,’ using long-distance connections instead of flying production staff everywhere, seems to be having the fastest effect on production since the introduction of digital video. And, please, can we go back to basics like efficient production with good pictures and sounds instead of just dueling numbers? Who cares whose is bigger than whose?”

Yang Peili

Yang Peili

Yang Peili | Executive Director | Beijing Radio and Television Association

“Beijing, the capital of China, is the national center of politics, culture, international communication and technological innovation. The development of media convergence has accelerated in China. Integration of three networks, Internet+, TV+, IPTV, Internet TV, T2O and other modes for convergence are developing at a rapid pace. Beijing has international innovation advantages. Many international media and technology innovation companies have set up offices in Beijing, which makes Beijing worthy of the name ‘the capital of radio and television.’ Some Chinese high-tech enterprises of radio and television headquartered in Beijing, such as Dayang and BBEF, have attracted widespread attention in the industry.”

Jim Helman

Jim Helman

Jim Helman | CTO | MovieLabs

“Back in 2013, MovieLabs and the studios put out a position paper to move the industry roadmap for next-generation video from being mainly about more pixels to being about better pixel technologies, include high dynamic range (HDR) and the richer creative palette it enables. The results will be on display at NAB 2016. Consumers are seeing a richer, more compelling and more immersive movie experience than ever before. It’s very exciting to see ideas we helped develop taking shape.”

Cirina Catania

Cirina Catania

Cirina Catania | Founder/Lead Creative | The Catania Group

“Technology drives profit and loss. The spending gap between independents and major studios/networks is closing, in large part because of the democratization of technological and creative processes. Traditional financial models no longer work. The elephant in the room remains the struggle between union and non-union and the resulting challenges for crew and producers who migrate between the two, disguising one from the other in an attempt to keep working. On a positive note, our industry is taking a proactive stance towards balanced inclusion, particularly gender- and race-related. Hardware and software manufacturers are dealing with the need for faster pipelines, larger storage and archiving capacities and the need for efficient remote collaboration. Managing metadata during all phases of the creative process is crucial to our success and survival as the digital age marches on towards the future. We must also find a way to guarantee continuing access to legacy media as software/hardware configurations evolve.”

Gary Adcock

Gary Adcock

Gary Adcock | Workflow Specialist

“Now that 4K has become mainstream, HDR content delivery and VR production will be the main focus at this NAB Show. Yet it is often forgotten that those productions generate terabytes of data onset and in post. As the quality and resolution of imagery continue to increase, so does the relative amount of data being generated onset. Intel’s Thunderbolt technology has been a mainstay of Mac-centric production and workflows, utilizing single cable connectivity for 10bit monitoring and data transfers at more than a gigabyte per second. We will finally see Thunderbolt break the performance barrier on Windows. Companies like Dell, Lenovo, HP and others are already shipping TB3 enabled hardware, with storage and I/O companies rolling out products with astonishing regularity. Envision a laptop-based production, using a single cable to empower your workflow with ultra high-speed data link or multi-person shared storage, while simultaneously supporting multiple 4K monitors or external GPU processing, accelerating your renders or compression tasks at the speed of a fully configured workstation.”