U.S. Commercial Service Helps Exhibitors Go Global

Photo credit: iStockphoto/©RoyFWylamPhoto credit: iStockphoto/©RoyFWylam

The author is a trade specialist for the U.S. Department of Commerce

More than 95 percent of the world’s potential consumers live outside of the United States, and as a result, more U.S. companies are looking to increase their sales with help from the U.S. Department of Commerce and other federal agencies, the government says. Commerce’s U.S. Commercial Service is available in the International Trade Center to assist in export and partnering efforts.

Through the U.S. Commerce Department’s International Buyer Program, a number of services are offered to help international attendees and U.S. exhibitors make the most of their experiences at NAB Show.

International Buyer Program (IBP) — Commerce’s U.S. Commercial Service and U.S. State Department overseas staffs, located at U.S. embassies and consulates throughout the world, work to recruit and bring overseas buyer delegations to NAB Show, and help organize their plans for doing business at the show.

Official IBP delegations from more than 30 markets, 23 of them led by embassy staff, are attending the show. Among these are countries from Europe (Czech Republic, France, Russia, Serbia, Spain), MENA (Egypt, Kuwait, Saudi Arabia, Turkey), Asia Pacific (Burma, China, India, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Vietnam), Western Hemisphere (Brazil, Canada, Colombia, Dominican Republic, Mexico, Peru), Africa (Cote d’Ivoire, Kenya, South Africa) and others.

Trade specialists from the U.S. Department of Commerce will be managing the International Trade Center (ITC) located in the North Hall, just behind Registration. The ITC is an area where international buyers can negotiate with U.S. sellers and obtain advice on appropriate matches. Exhibitors and attendees may visit the ITC for export counseling, business-to-business matchmaking services and information on how to get reimbursed for export-related activities through the State Trade and Export Promotion (STEP).

Global Market Insight Program (GMIP) and Showtime — The U.S. Commercial Service’s Global Market Insight Program offers U.S. exhibitors an opportunity to present their business to a panel of Commercial Specialists from around the world to assess opportunities in their respective markets. The Showtime program offers U.S. exhibitors an opportunity to meet one-on-one with Commercial Specialists in markets they are interested in exploring. Showtime appointments can be made by visiting the ITC.